For over thirty years, Syren has defined what latex can be — not just as fetishwear, but as a statement of power, beauty, and transformation. What began as a niche atelier crafting garments for underground fetish communities has evolved into one of the most recognizable names in latex fashion . The trip from taboo to high art has been a long one, but ultimately a rewarding one.
The Birth of Modern Fetishwear
In the early 1990s, Los Angeles was a magnet for subcultures like the goth, punk, industrial, queer, and fetish scenes, all overlapping in an electric blur of expression. Within this creative chaos, Syren was founded with a simple but radical vision: to elevate latex beyond fetish into fashion.
Latex, after all, behaves unlike any other fabric. It reflects light like liquid, molds perfectly to the human form, and evokes both strength and vulnerability in a single glance. Syren became one of the first studios to treat latex with the same reverence that Parisian designers reserved for silk and chiffon.
Hollywood Discovers Latex
Almost from the beginning, the power was recognized by Hollywood. One of our most iconic contributions to pop culture — and fetish culture — debuted in 1992's Batman Returns: The sleek black costume worn by Michelle Pfeiffer as Catwoman. Even now, it stands out as one of the great costuming moments in movie history, often reproduced by cosplayers and artists.
Batman Returns was only the beginning. In the thirty-some years since, Syren has brought the dreams and fantasies of Hollywood's most imaginative designers into reality. That work can be seen in productions as diverse as American Horror Story, X-Men: Legacy, The Big Bang Theory, and countless others. Each appearance added to the mythology: latex as armor, as rebellion, as transformation.
As Syren’s reputation grew, Hollywood took notice. By the 2000s, Syren had become the go-to studio for cinematic latex. Directors, stylists, and A-list performers trusted Syren to deliver garments that photographed flawlessly under light and held their form under the pressures of set life.
From Fetish Clubs to Fashion Week
As culture evolved, so did perception. Latex moved from the dark, forbidden corners of sex dungeons to the glamorous spotlight of the fashion runway. Designers like Mugler, Westwood, and McQueen have incorporated fetish materials into their collections, breaking the final barrier between underground and mainstream.
Through it all, we've stayed true to our vision to use latex to its full potential as a creative medium. When luxury stylists want real latex, not vinyl or imitation, they come to Syren.
We began collaborating with artists and performers who embodied the same fearless spirit: Madonna. Taylor Swift. Bjork. Katy Perry. Britney Spears. Lady Gaga. Kim Kardashian. Each of them turned to Syren when they wanted to make a statement that transcended fashion.
Whether it was Gaga’s latex nun ensemble, Kim’s sculptural Met Gala look, or Beyoncé’s second-skin bodysuit for a world tour, Syren’s DNA has always been unmistakable — fluid, form-fitting, fetish-inflected perfection.
Empowerment Through Transformation
At its core, Syren has always been about transformation. Latex is not just fabric — it’s alchemy. It changes how you move, how you stand, how you see yourself.
For decades, Syren has witnessed this metamorphosis firsthand. Clients who step into latex for the first time often describe a kind of awakening — the sensation of strength, sensuality, and self-possession that the material evokes.
In fetishwear, this is understood instinctively. In fashion, it’s revolutionary.
Syren’s designs bridge these worlds. They invite anyone — regardless of gender, orientation, or background — to experience empowerment on their own terms. The result is a brand that has become both timeless and transgressive, both exclusive and universal.
Sustainability and the Future of Latex
Despite its provocative image, natural latex is an organic material — tapped from rubber trees, renewable and biodegradable. Syren has long emphasized responsible sourcing and waste reduction, balancing its devotion to artistry with a respect for the environment.
In recent years, the brand has expanded its material palette, blending latex with other high-end textiles and experimenting with hybrid constructions that retain the iconic Syren silhouette while offering new levels of comfort and versatility.
Syren’s artisans continue to innovate behind the scenes: refining glue formulas, exploring 3D-cutting technologies, and collaborating with next-generation designers who view latex not as costume, but as couture.
Syren: Making Impossible Dreams Affordable
As proud as we are of our journeys onto the screen, or watching our clothes go down the red carpet with the great creatives of our time, the Syren vision has never been elitist. We're proud of the fact that our goods remain affordable to the everyday person. We promise that you don't need a Grammy or an Oscar to slip into a Syren catsuit or dress. Our website is here for you. Even the simplest Syren outfit is capable of making you look like a million bucks.
Beyond Latex: The Expanded Universe
While latex remains our beating heart, Syren’s modern collection now spans leather accessories, lingerie, and intimate hardware — all crafted with the same obsessive attention to form and feel.
The expansion is natural. After all, fetish fashion is not about one material — it’s about a mindset. Syren’s design language translates seamlessly into every texture: the gleam of polished leather, the weight of chain, the whisper of lace.
Together, these elements form a cohesive universe — one that celebrates erotic design with sophistication and restraint. Each piece is an invitation to play with power and aesthetics, to explore the boundaries of adornment and identity.
The Future is Glossed in Black
The story of Syren is far from over. We are entering a new era — one that merges legendary craftsmanship with a modern digital presence, opening the universe to a global audience hungry for authenticity and artistry.
As latex continues to dominate red carpets, editorials, and pop culture, Syren remains the source — the atelier behind the icons. The brand that proved fetish could be fashion. The name that continues to inspire reverence in anyone who’s ever felt the pulse of latex against skin.
Thirty years on, Syren is not just making latex.
We're making history — one gleaming silhouette at a time.